Committed to quality promotion of ferroalloy additive
----Interview with Zhang Guihua
Director of International Market
Jinzhou Institute of Metal Material
- Founded in 1998, Jinzhou Institute of Metal Material is a high-tech institute specializing in the production of various ferroalloy powders. With 22 years of research, development and production experience, this company sets science, industry, trade in one. They have the qualification to import and export products. Located in Jinzhou, Liaoning, their products cover the global market.
- Asian Metal: Hello Ms. Zhang, thank you very much for accepting the interview of Asian Metal. First of all, please introduce the basic situation of your company.
- Ms. Zhang: Our Jinzhou Metal Material Research Institute is located in Jinzhou, Liaoning, a city with a long history, developed transportation and superior production resources of a variety of special ferroalloys. We have 22 years of development experience. We are a professional production of various kinds of ferroalloy powder, special intermediate alloy, rare metal powder, integrating scientific research, development, production and sales, import and export trade in one of the high and new science and technology enterprises. There are two subsidiary, specializing in the production of powder of Jinzhou universal metal co., LTD and do import and export trade, agents, subsidiaries - Jinzhou Sihai trade co., LTD., has a right to import the and agent import and export qualifications, professional efficient team, advanced service concept. The company has 100 employees, an annual turnover of about RMB150 million, stable and reliable quality, complete testing means, has its own laboratory analysis center and advanced testing equipment, and has passed the ISO quality system certification steadily for 20 consecutive years.Product sales radiation to the national welding powder market and the global market, reputation integrity, hundreds of customers and we maintain a long-term and stable good relations of cooperation.
- Asian Metal: Please introduce your company's main products, current market coverage, technical ability and product advantages.
- Ms. Zhang: Our main products include four series,
- 1. Intermediate alloy products, mainly to copper boron, manganese boron, ferro-zirconium, ferro-zirconium-silicon, ferro-copper-zirconium, ferro-zirconium-magnesium, ferro-zirconium-vanadium, ferro-zirconium-nickel, titanium base, nickel base, aluminum base and other products.
- 2. Carbon nitride products, mainly to chromium carbide, chromium nitride, titanium carbide iron, titanium nitride and other products.
- 3. Welding powder products, mainly a variety of ferroalloy powder, such as high carbon ferrochrome powder, low carbon ferrochrome powder, ferrotitanium powder, ferromolybdenum powder, ferrovanadium powder, ferrotungsten powder, ferroniobium powder, ferroboron powder, high and low carbon ferromanganese powder, nitride ferrochrome powder, metal chromium powder and other products.
- 4. Pure metal powder products, mainly include high purity chromium powder, zirconium powder, vanadium powder, hafnium powder and titanium powder.
For the details, welcome to visit our website, www.jzmm.com/en/
- The main advantages are summarized as six stable, stable product quality control, advanced equipment, mature and stable process, skilled and stable team, stable supply of raw materials and stable sales channels.
- Asian Metal: Would you please introduce the purchasing mode of raw materials and the main application fields of downstream products?
- Ms. Zhang: At present, we mainly purchase raw materials from domestic and local manufacturers and a few from abroad. Such as metal chromium, molybdenum, ferrovanadium, ferrotungsten, ferroboron, ferrotitanium, ferromanganese and other basic we buy in the domestic well-known manufacturers. Small varieties, small quantities of products we would buy from the intermediate traders or batch furnace charge.
- Currently, we are looking for direct import of raw materials from abroad, such as high carbon ferrochrome, low carbon ferrochrome, ferroniobium, nickel, nickel base alloy, zirconium alloys and metal chromium. Through the recommendation of Asian Metal, we hope that we could find suitable importers or foreign producers to expand and enrich our procurement channels, to reduce procurement costs and benefits to the customer's final wishes.
- Our downstream product fields, mainly includes electrode, welding wire, mo resistant surfacing welding, alloy casting, powder metallurgy, alloy additives, carbide additives, surface spraying, airbag, military industry, fireworks industry, aerospace and other industry fields.
- Asian Metal: What’s the level of Chinese ferroalloy powder industry in the world and its influence in the international market?
- Ms. Zhang: In China's ferroalloy powder industry, most of the manufacturers are still at the low or middle level in the world. In terms of technology and equipment, there is still room for improvement. China is recognized as a manufacturing country and a supplier of raw materials, the same as the global serving of ferroalloy powder. Chinese ferroalloy powder manufacturers, including ourselves, would continue to improve capabilities to provide better products and services to the world. China's future is global, not unique. The ultimate limit is win-win.
- Asian Metal: In 2020, the COVID-19 is spreading around the world and the global economic situation is showing signs of crisis. How do you think the market prospect of ferroalloy powder industry?
- Ms. Zhang: Opportunities and challenges coexist. Only by being yourself and being prepared could we avoid risks. To meet challenges and seize opportunities in the future development situation. We would wait and see.
- Asian Metal: What do you think about the balance between supply and demand of ferroalloy powder market in China?
- Ms. Zhang: The supply exceeds the demand in Chinese market. As most ferroalloy powder products are low technical content, there is basically no threshold for entry. The industry is not highly competitive and profitable. At present, the supply exceeds the demand in the Chinese market, and most ferroalloy powder products are still at the low and medium level in terms of technology. We are doing our best to improve our manufacturing technique. The high quality development of Chinese ferroalloy powder is our mission.
- Asian Metal: What do you think the production enterprises could do to stimulate their own vitality to better meet the market demand?
- Ms. Zhang: In the internal, improve the management level, enhance the enterprise's various capabilities, improve the external corporate image and visibility, enterprise brand efforts. Such as the development of new products, the improvement of art, the improvement of equipment, production automation, organizational changes, a variety of forms of incentive mechanism, procurement channels, marketing channels diversification, diversification of the development of models, etc., learn advanced management models and technologies at home and abroad. To build a stronger and better self, to meet the needs of constantly developing customers.
- Asian Metal: What’s your business development plan in the next 3-5 years?
- Ms. Zhang: On the basis of developing and expanding the export of our own products, we would increase the export of other products. To act as an agent for export business and import of raw materials.
- Asian Metal: Thank you for your sharing.
- Ms. Zhang: I’m honored to be interviewed by your website. I hope I could express my sincere thanks to all the customers at home and abroad who have been keeping cooperative relationship with us for many years through this platform. With your company, after the wind and rain, we could go all the way better. We dedicate our superior products to our dear customers and we would grow together. At the same time, I also hope that we have not found all friends at home and abroad, through the recommendation of Asian Metal, could join hands with us to create a better future. Looking forward to your joining and cooperation.
