- On the morning of January 24th, 2026, Ms. Daphne Zhang, the Consultant & Senior Product Manager of Asian Metal, visited Shanxi Bada Magnesium Industry Co., Ltd. and engaged in discussions with General Manager Mr. Yingwei Liu, the Vice General Manager Guangning Zhang and Financial Controller Mr. Guohui Zhang on the cost status of primary magnesium producers and trends in industry application development. From the perspective of cost restructuring on the supply side, the breakthrough application of vertical furnace technology, while reducing costs and improving efficiency, is simultaneously shifting the primary magnesium cost curve downward and enabling quality grading. Furthermore, on the demand side, as the magnesium-aluminum price spread continues to widen, "magnesium substituting aluminum" and "magnesium substituting plastics" have evolved from technical concepts into economically driven realities. The application boundaries in diverse scenarios such as automotive lightweighting and consumer electronics are accelerating outwards. Based on this, both parties reached a consensus on the broad prospects for the magnesium industry in 2026, driven by the dual engines of lightweighting and cost-effectiveness.
From left: Guohui Zhang, Yingwei Liu, Daphne Zhang, Guangning Zhang
- Shanxi Bada Magnesium Co., Ltd., founded in 1997, is a large-scale enterprise integrating mining, primary magnesium smelting, processing and manufacturing, and metal recycling. Covering an area of 200,000 square meters and employing over 1,300 people, the company has a total design capacity of up to 150,000 tons. It has established multiple production bases and R&D centers nationwide, dedicated to providing comprehensive lightweight solutions for global customers.
- Shanxi Bada has long followed the Asian Metal price information, using it as a supply and purchase price index, and highly commends its timely, rigorous, and objective market reports. Simultaneously, it recognizes the Asian Metal magnesium summits held over the years and will actively participate in the 14th Magnesium Summit organized by Asian Metal in Chengdu on April 16-17, 2026.
