- On the morning of January 24th, 2026, Ms. Daphne Zhang, the Consultant & Senior Product Manager of Asian Metal, visited Bada New Materials Co., Ltd. and had an in-depth discussion with General Manager Mr. Xukai Zhao on the opportunities and challenges of the magnesium industry. Mr. Zhao stated that driven by the strategic window for lightweighting and the cost advantage of magnesium prices, the application potential of magnesium alloys in automotive lightweighting, 3C electronics, and other fields will continue to be unleashed. In recent years, Bada New Materials has been deeply engaged in the field of magnesium die-casting and has achieved breakthroughs in core technology development and scaled production. Mr. Zhao firmly believes that through collaborative process innovation and standard co-construction across the upstream and downstream industry chain, the yield rate of magnesium die-casting will be significantly improved, and the "tipping point" for the large-scale application of magnesium alloys is imminent.
From left: Xukai Zhao, Daphne Zhang, Guangning Zhang
- Bada New Materials Co., Ltd. is an enterprise specializing in the R&D, production, processing, sales, and service of magnesium and aluminum alloys. Its parent company, Shanxi Bada Magnesium Industry Co., Ltd., established in 1997, possesses a comprehensive industrial chain integrating mining, smelting, alloy casting, extrusion, die-casting, rolling, machining, and surface treatment. With 28 years of deep cultivation in the magnesium and aluminum alloy industry, it can provide customers with one-stop lightweight metal comprehensive solutions. Building on the solid foundation of its parent company, Shanxi Bada Magnesium Industry Co., Ltd., Bada New Materials Co., Ltd. is gradually growing into a promoter of high-end global light alloy manufacturing, leveraging its own innovation capabilities and technological advantages. The company has multiple production lines for melting, casting, die-casting, machining, and surface treatment, with an annual production capacity of 50,000 tons of precision magnesium and aluminum alloy castings. Focusing on material innovation, the company promotes the construction of high-performance light alloy production. Its main products include lightweight and green products such as 5G filter cavities and structural parts, magnesium/aluminum alloy wire spools, automotive motor housings and controller housings, and building templates. The company's products are widely used in construction, aerospace, rail transit, automotive lightweight parts, industrial machinery, and the electronics sectors.
- Bada New Materials has long followed the Asian Metal price information, using it as a supply and purchase price index, and highly commends its timely, rigorous, and objective market reports. At the same time, the company recognizes the Asian Metal magnesium summits held over the years and will actively participate in the 14th Magnesium Summit organized by Asian Metal in Chengdu on April 16-17, 2026, and will deliver an insightful presentation at the summit.
